Heimtextil 2015

Review trade fair presence

smartcel™ sensitive

“The Beautification fiber“

Royal H&S

Bedding with additional value


Bedding in creative packaging

New exhibition booth with plenty of space for products with SeaCell™ and smartcel™ sensitive, presentation of special brochures for the home textile market

smartfiber AG exhibited from January 14 to January 15, 2015, at the Heimtextil 2015, which was held in Frankfurt, Germany. The first exhibition highlight of the new year was the fiber manufacturer presenting its campaign, the SeaCell™ and smartcel™ sensitive fibers, under the slogan: "Home is where you feel most comfortable". The skin-friendly, caring properties found in SeaCell™ with seaweed and smartcel™ sensitive with zinc offer exceptional skin protection. These quality fibers are already embedded in home textiles of many renowned providers. Textiles containing SeaCell™ and smartcel™ sensitive offer a soothing, regenerative effect and protection for the skin. Visitors were able to see the benefits of home textiles with SeaCell™ and smartcel™ sensitive at the new, expanded exhibition booth. Several manufacturers of various home textile segments presented their products containing these power fibers. In addition, smartfiber AG presented brochures that are specifically designed for the home textiles market and highlight the benefits that the fibers offer for home textiles. These brochures describe in an informative and clear manner how the seaweed in SeaCell™ is as revitalizing as creams on the skin, and how the zinc oxide in smartcel™ sensitive protects against harmful UV radiation. Another highlight at the trade fair was the presentation of the new customer campaigns for the fibers SeaCell™ and smartcel™ sensitive.

Impressions of smartfiber AG's presence at the trade fair at the Heimtextil 2015 can be found on our Youtube channel, our Facebook page, and our Twitter account.


"You are paying attention to yourself and your body. You live sustainably and environmentally friendly. You expect more from your clothes and your home textiles. ... Then you should get to know smartcel™ sensitive!"

Using the new smartcel™ sensitive campaign, our customers can get to know the zinc fiber with all its positive properties. The smartcel™ sensitive campaign combines illustrative slideshow designs with distinctive slogans. The slideshow is an ideal marketing tool for presentations at trade fairs, events, or at the point of sale. In selecting the design, smartfiber AG has deliberately combined key messages about the fiber with appealing images that are target group-oriented. This allows for everyone to feel addressed by a specific motif, which transfers the advantages and possibilities offered by "the Beautification fiber" directly to the customer. The smartcel™ sensitive campaign can be found in the form of a slideshow on our Youtube channel.


Royal H&S, a producer of bedclothes from Taiwan, develops unique bedding collections using SeaCell™ and smartcel™ sensitive as its basis. The bedding combines elegant, tasteful textile design with the innovative fibers provided by smartfiber AG. We present a selection of Royal H&S's products in a slideshow on our Youtube channel. More information can also be found on Facebook and Twitter.


The US company PureCare® offers a complete range of top of bed products – from mattresses, pillows, and blankets to sheets and duvet covers. By using the SeaCell™ fiber the bedding producer succeeded in creating a special bedding collection now named the "Elements Wellness Sheet" line, combining aesthetic and sensory elements. The exceptional packaging of the SeaCell™ bedding by PureCare®, sold under the name "Halio", is also an eye catcher. It demonstrates PureCare®'s unique dedication for product and packaging. Their motto? "We create packaging as intelligent as the product". PureCare® bedding was first presented in late January 2015 at the "Las Vegas Market" trade fair. These products will be available in stores in March. In a slideshow we present a selection of PureCare®´s items on our Youtube channel. More information can be found on Facebook and Twitter.